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Thursday
May072009

Great Depression-Themed Birthday Cards Now Available

Twelve different Depressing Times birthday card designs will be available soon at finer gift stores everywhere. They are also available directly from Order of St. Nick at our Cafepress shop.

The birthday cards are the newest addition to the Depressing Times line of humorous greeting cards and postcards. Depressing Times greeting cards feature public domain photos from the Great Depression paired with irreverent takes on unemployment and health insurance woes.

The CBS Early Show featured Depressing Times cards as one of the most prominent examples of a growing "Depression chic" trend. "Sales of just about anything related the Great Depression have been surging since Christmas," Brandweek's Robert Klara wrote in a February article.

The new Depressing Times birthday cards "are poised to draw attention and sales," according to GIFT SHOP magazine publisher Patricia Norins. "These days everyone can use a laugh."

 

Thursday
Mar122009

2009 National Stationery Show

Order of St. Nick has confirmed its participation in the National Stationery Show, running May 17-20, 2009. The irreverent greeting card company will debut its new line of Depressing Times “Great Depression”-themed birthday cards at booth 1856 at the Jacob K. Javits Convention Center in New York City.

This will be Order of St. Nick’s first time at the National Stationery Show. “The NSS is the perfect place to debut new product and meet buyers,” Shaffer says. “After two years of selling cards exclusively online, it will be exciting to introduce our cards to retail buyers face-to-face.”

The “Great Depression”-themed birthday cards follow in the footsteps of the successful Depressing Times Christmas card line, which was cited as a “trend for 2009” by The Toronto Star.

Thursday
Feb262009

Marketing the Great Depression

Order of St. Nick owner Andrew Shaffer was featured in a recent Adweek story on "Depression Chic" by Robert Klara.


Don't look now, but the Great Depression has suddenly become the hottest thing in marketing

Andrew Shaffer had a problem on his hands. The Order of St. Nick, the irreverent-greeting-card company that the former office manager runs out of his Iowa City home, was gearing up for Valentine's Day -- a bread-and-butter occasion in the card business. But few things can kill a romantic evening like a limp GDP. If your beau just lost his job, chances are you're not getting two dozen long stems and a box of Godivas this year.

So when Shaffer sat down to write his cards, he scoured for a theme that was right for the times-memorable, romantic yet realistic.

He found it all in the Depression.

Yes, that Depression -- the "great" one, with breadlines, shantytowns, work-relief programs and all the rest of it. One card shows a Dust Bowl farmer and his wife cooking a pot of slop in an open kettle. Its caption reads: "William took Martha out to eat for Valentine's Day." Another shows a bunch of down-and-out guys in fedoras loitering outside of an automat. "Box of chocolates?" exhorts the caption. "She'll be lucky to get a box of rocks from me this year."

Read the rest of the article online here!

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