Order of St. Nick cards also available at:

What people are saying about Order of St. Nick cards:

"Un-American." - Stephen Colbert, Comedy Central's The Colbert Report


Follow on Twitter:

« 2009 National Stationery Show | Main | Can't Afford a Valentine's Day Card This Year? »
Thursday
Feb262009

Marketing the Great Depression

Order of St. Nick owner Andrew Shaffer was featured in a recent Adweek story on "Depression Chic" by Robert Klara.


Don't look now, but the Great Depression has suddenly become the hottest thing in marketing

Andrew Shaffer had a problem on his hands. The Order of St. Nick, the irreverent-greeting-card company that the former office manager runs out of his Iowa City home, was gearing up for Valentine's Day -- a bread-and-butter occasion in the card business. But few things can kill a romantic evening like a limp GDP. If your beau just lost his job, chances are you're not getting two dozen long stems and a box of Godivas this year.

So when Shaffer sat down to write his cards, he scoured for a theme that was right for the times-memorable, romantic yet realistic.

He found it all in the Depression.

Yes, that Depression -- the "great" one, with breadlines, shantytowns, work-relief programs and all the rest of it. One card shows a Dust Bowl farmer and his wife cooking a pot of slop in an open kettle. Its caption reads: "William took Martha out to eat for Valentine's Day." Another shows a bunch of down-and-out guys in fedoras loitering outside of an automat. "Box of chocolates?" exhorts the caption. "She'll be lucky to get a box of rocks from me this year."

Read the rest of the article online here!

EmailEmail Article to Friend

References (22)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Response: richard goozh
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Response: web site
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    order of st. nick funny christmas cards and alternative greetings - blog - marketing the great depression
  • Response
    Response: blog
    order of st. nick funny christmas cards and alternative greetings - blog - marketing the great depression
  • Response
    Response: docs.google.com
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Response: web site
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Response: click here
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Response: website
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Response: click here
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Response: web site
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Response: website
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Response: blog
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression
  • Response
    Response: flashgames70.com
    Order of St. Nick Funny Christmas Cards and Alternative Greetings - Blog - Marketing the Great Depression

Reader Comments (1)

I have found that i have been very depressed after I read book on the great depression. And to top it off this is what we are learning about in school right now. My girlfriend just broke up with me and I really coundnt gt out of bed for the longest time.I read up on "kiwi drug" ( which a friend told me about) and found that 5-htp is natural and has stopped thinking about my ex just 4 days after I started taking 5htp, this is a miracle, give it a try

November 27, 2009 | Unregistered CommenterGarrrett
Editor Permission Required
You must have editing permission for this entry in order to post comments.