About Order of St. Nick
Order of St. Nick, founded in 2007 by New York Times bestselling author Andrew Shaffer, is a greeting card publisher specializing in alternative and edgy humorous cards.
Shaffer started the company after a fruitless quest to find seasonal cards that expressed secular beliefs to send to the atheists on his holiday card list. As he explains,
Almost 15% of the United States population is either atheist or non-religious. To borrow a phrase from a popular religious author, these are people that the greeting card companies have "left behind."
He launched Order of St. Nick’s online store in November 2007 with Christmas cards featuring Charles Darwin and phrases such as “Evolve Your Beliefs” and “The Evolution of Tradition.” Order of St. Nick soon branched out into other niche markets.
Marketing industry maven Brandweek stated in a review, “In these new times, everyone should be accommodated in their beliefs and traditions, so there might well be a place for the Order of St. Nick line of greeting cards.”
In 2008, the “Depressing Times” card line introduced customers around the globe to Shaffer’s unique brand of humor. The financial crisis-themed cards, featuring vintage Great Depression photos juxtaposed with statements such as "Have a Great Depression and a Subprime New Year", cemented Order of St. Nick’s status as a fresh player in the greeting card industry.
Order of St. Nick’s online store now features over 120 original greeting cards celebrating multiple occasions, including birthdays, break-ups and divorces, weddings, Winter Solstice, Christmas, Halloween, and Valentine’s Day.